Ashraf Hamdy

Ashraf Hamdy

Portfolio
Ashraf Hamdy

I am a full-stack designer with 13 years of experience in user experience, design systems, and product thinking. I enjoy owning products end to end, from framing the problem to measuring what happens after launch, and I use an AI-integrated workflow to research, analyze product data, and build my own tools. I am also a gamer, cinephile, amateur drummer, and sim-racer.

Recent work

01

The Purpl Wallet

How I helped turn Purpl from a remittance app into a digital wallet, from 2023 to now.

2023 to now · 11 min read
The Purpl Wallet cover image
02

The Purpl Card

The first physical product I designed: a Visa card for Purpl, from concept to print files.

Jul 2024 to Jul 2026 · 7 min read
The Purpl card cover image
03

Purpl Analytics Dashboard

An internal analytics dashboard I designed and built with AI, starting in 2026.

Jan 2026 to now · 9 min read
Purpl Analytics Dashboard cover image

Earlier work

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