Ashraf Hamdy

• Owned the product end to end as the only designer, shipping 40+ features that took Purpl from a single cash-out flow to a regulated wallet with P2P, vouchers, Visa cards, and more.
• Worked closely with the tech team from ticket to release: wrote the Jira stories for every feature I owned, then tested each delivery against our quality bar before launch. Later automated part of this with AI-driven testing of the staging app.
• Built a design system from the ground up with Figma variables for English and Arabic (RTL), and turned it into a shared code package.
• Led product and design for Visa cards, offering multiple cards per user, and designed the physical card itself. Card spenders reached 10.5% of monthly active users within three months.
• Built the company’s internal analytics dashboard with an AI-integrated workflow (51 releases, about 850 tests), now used by half the company as the source of truth.

• Designed a fully digital micro-lending product built on alternative credit scoring, working with the product and engineering teams from market research to development.
• Usability-tested two onboarding approaches and moved the team to a two-step flow: access to a small loan first, then the full limit once users complete their profile, which participants preferred since it gave them control over what they share.
• Set up the team’s product discovery process, used to scope and prioritize upcoming work across product and design.

Designed a white-label online conference tool with full theme customization, bridging product, design, and development.

Designed localization, captioning, and post-production tools, some used internally by major US studios.